Trade Marketing is called B2B marketing or business-to-business marketing. All the promotional activities are aimed at increasing the demand of the product among the various supply chain partners.
Rightup focus on for effective trade marketing;
a) Promotion schedule (which could include time of sale),
b) Do lot of cross promotion of your own items,
c) Promotions should always be around a theme (Christmas, New Year, festivals etc.),
d) Communicate the value of the product to the consumer (how it stands as compared to competition),
e) Always plan in advance, and
f) Promotions should be aimed at growing the brand rather than just sales.